Hi, I'm Marcelo
Hi, I'm Marcelo
Marketing and Information Systems student at Loyola University Chicago with experience in growth marketing, business analytics, audience development, CRM systems, and startup operations.
Through internships in media, fintech, and AI startups, I have contributed to audience growth, customer acquisition, market research, CRM management, and community engagement initiatives.
Interested in business analytics, growth strategy, and the intersection of marketing and technology.
Marketing and Information Systems student at Loyola University Chicago with experience in growth marketing, business analytics, audience development, CRM systems, and startup operations.
Through internships in media, fintech, and AI startups, I have contributed to audience growth, customer acquisition, market research, CRM management, and community engagement initiatives.
MS Access
Excel
SQL
Python
R
Tableau
Portuguese
English
Spanish
Information Systems Journey
Through coursework, projects, and internships, I have developed experience with SQL, databases, analytics tools, and business systems. I enjoy turning data into insights that improve decision-making, efficiency, and customer outcomes.
Information Systems Journey
Through coursework, projects, and internships, I have developed experience with SQL, databases, analytics tools, and business systems. I enjoy turning data into insights that improve decision-making, efficiency, and customer outcomes.
Information Systems Journey
Through coursework, projects, and internships, I have developed experience with SQL, databases, analytics tools, and business systems. I enjoy turning data into insights that improve decision-making, efficiency, and customer outcomes.
Marketing Journey
My marketing experience combines coursework with real-world execution across startups, events, and community initiatives. I have worked on campaign performance analysis, audience acquisition, customer engagement, and community growth. This strengthened my interest in marketing analytics, growth strategy, and understanding how customer behavior drives business decisions.
Marketing Journey
My marketing experience combines coursework with real-world execution across startups, events, and community initiatives. I have worked on campaign performance analysis, audience acquisition, customer engagement, and community growth. This strengthened my interest in marketing analytics, growth strategy, and understanding how customer behavior drives business decisions.
Marketing Journey
My marketing experience combines coursework with real-world execution across startups, events, and community initiatives. I have worked on campaign performance analysis, audience acquisition, customer engagement, and community growth. This strengthened my interest in marketing analytics, growth strategy, and understanding how customer behavior drives business decisions.
Growth Marketing & Analytics
Areas of Focus
Combining marketing, analytics, and business systems to build audience-focused growth strategies and data-driven solutions.
Growth Marketing
Data Analysis
CRM Systems
Audience Growth
Audience Growth & Customer Acquisition
Built audience growth strategies through digital marketing, referral systems, community engagement, and performance analysis. Experienced in outreach, campaign optimization, and audience insights to improve acquisition and engagement.
Audience Growth & Customer Acquisition
Built audience growth strategies through digital marketing, referral systems, community engagement, and performance analysis. Experienced in outreach, campaign optimization, and audience insights to improve acquisition and engagement.
Audience Growth & Customer Acquisition
Built audience growth strategies through digital marketing, referral systems, community engagement, and performance analysis. Experienced in outreach, campaign optimization, and audience insights to improve acquisition and engagement.
Marketing Analytics & Insights
Analyzed campaign performance, engagement trends, audience behavior, and customer insights to improve decision-making and business outcomes. Focused on using data to understand what drives growth.
Marketing Analytics & Insights
Analyzed campaign performance, engagement trends, audience behavior, and customer insights to improve decision-making and business outcomes. Focused on using data to understand what drives growth.
Marketing Analytics & Insights
Analyzed campaign performance, engagement trends, audience behavior, and customer insights to improve decision-making and business outcomes. Focused on using data to understand what drives growth.
Community Growth
Built and scaled communities through audience engagement, trust-building, and relationship-driven growth. Experienced in creating stronger participation and retention by understanding audience behavior.
Community Growth
Built and scaled communities through audience engagement, trust-building, and relationship-driven growth. Experienced in creating stronger participation and retention by understanding audience behavior.
Community Growth
Built and scaled communities through audience engagement, trust-building, and relationship-driven growth. Experienced in creating stronger participation and retention by understanding audience behavior.
Business Systems & Analytics
Hands-on experience with SQL, Excel, CRM systems, reporting tools, and business analytics concepts to organize information, identify patterns, and support data-informed decisions.
Business Systems & Analytics
Hands-on experience with SQL, Excel, CRM systems, reporting tools, and business analytics concepts to organize information, identify patterns, and support data-informed decisions.
Business Systems & Analytics
Hands-on experience with SQL, Excel, CRM systems, reporting tools, and business analytics concepts to organize information, identify patterns, and support data-informed decisions.
Customer Acquisition
Campaign Analytics
Market Research
Audience Growth
Growth Marketing
CRM Systems
Data Analysis
Marketing Analytics
Audience Engagement
Market Segmentation
Experience
What I’ve Worked On
Combining audience growth, analytics, and business systems to build stronger communities and data-driven marketing strategies.
400K+
Organic Views Generated
200+
CRM Prospects Managed
$45,000+
Event Revenue Generated