Meet Marcelo

I am an international student from Brazil pursuing a double major in Information Systems and Marketing at Loyola University Chicago.

My experience combines growth marketing, analytics, audience engagement, and community building through startups, media initiatives, and event operations. I have worked across audience growth projects, customer outreach, CRM systems, campaign analysis, and community initiatives while building hands on experience in both marketing and business technology.

I am interested in growth strategy, marketing analytics, digital marketing, and building products and experiences that connect people.

MS Access

Excel

SQL

Python

R Programming

Tableau

Portuguese

English

Spanish

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Information Systems Journey

My Information Systems journey has focused on learning how businesses use data to make decisions and improve operations. Through coursework and projects, I have developed experience working with SQL, Excel, relational databases, reporting systems, and business analytics tools. I enjoy understanding how information moves through organizations and how data can be transformed into insights that improve strategy, efficiency, and customer outcomes.

Information Systems Journey

My Information Systems journey has focused on learning how businesses use data to make decisions and improve operations. Through coursework and projects, I have developed experience working with SQL, Excel, relational databases, reporting systems, and business analytics tools. I enjoy understanding how information moves through organizations and how data can be transformed into insights that improve strategy, efficiency, and customer outcomes.

Information Systems Journey

My Information Systems journey has focused on learning how businesses use data to make decisions and improve operations. Through coursework and projects, I have developed experience working with SQL, Excel, relational databases, reporting systems, and business analytics tools. I enjoy understanding how information moves through organizations and how data can be transformed into insights that improve strategy, efficiency, and customer outcomes.

Marketing Journey

My marketing experience has been built through both coursework and real world execution. Through growth initiatives, event marketing, audience development, and startup experience, I have worked on campaign performance analysis, audience acquisition, customer engagement, and community growth. Working across marketing and Information Systems has strengthened my interest in marketing analytics, growth strategy, and understanding how data and customer behavior drive business decisions.

Marketing Journey

My marketing experience has been built through both coursework and real world execution. Through growth initiatives, event marketing, audience development, and startup experience, I have worked on campaign performance analysis, audience acquisition, customer engagement, and community growth. Working across marketing and Information Systems has strengthened my interest in marketing analytics, growth strategy, and understanding how data and customer behavior drive business decisions.

Marketing Journey

My marketing experience has been built through both coursework and real world execution. Through growth initiatives, event marketing, audience development, and startup experience, I have worked on campaign performance analysis, audience acquisition, customer engagement, and community growth. Working across marketing and Information Systems has strengthened my interest in marketing analytics, growth strategy, and understanding how data and customer behavior drive business decisions.

Growth Marketing & Analytics

Services

Combining marketing, analytics, and business systems to build audience focused growth strategies and data driven solutions.

Growth Marketing

Data Analysis

CRM Systems

Audience Growth

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Audience Growth & Customer Acquisition

Built audience growth strategies through digital marketing, referral systems, community engagement, and performance analysis. Experience using outreach, campaign optimization, and audience insights to improve growth and engagement across events and community initiatives.

Audience Growth & Customer Acquisition

Built audience growth strategies through digital marketing, referral systems, community engagement, and performance analysis. Experience using outreach, campaign optimization, and audience insights to improve growth and engagement across events and community initiatives.

Audience Growth & Customer Acquisition

Built audience growth strategies through digital marketing, referral systems, community engagement, and performance analysis. Experience using outreach, campaign optimization, and audience insights to improve growth and engagement across events and community initiatives.

Marketing Analytics & Insights

Experience analyzing campaign performance, engagement trends, audience behavior, and customer insights to improve decision making. Focused on using data to understand what drives growth and stronger business outcomes.

Marketing Analytics & Insights

Experience analyzing campaign performance, engagement trends, audience behavior, and customer insights to improve decision making. Focused on using data to understand what drives growth and stronger business outcomes.

Marketing Analytics & Insights

Experience analyzing campaign performance, engagement trends, audience behavior, and customer insights to improve decision making. Focused on using data to understand what drives growth and stronger business outcomes.

Community Growth

Built and scaled communities through audience engagement, trust building, and relationship driven growth. Experience creating stronger participation and retention by understanding audience behavior and building experiences people return to.

Community Growth

Built and scaled communities through audience engagement, trust building, and relationship driven growth. Experience creating stronger participation and retention by understanding audience behavior and building experiences people return to.

Community Growth

Built and scaled communities through audience engagement, trust building, and relationship driven growth. Experience creating stronger participation and retention by understanding audience behavior and building experiences people return to.

Business Systems & Analytics

Hands on experience with SQL, Excel, CRM systems, reporting tools, and business analytics concepts to organize information, identify patterns, and support data informed decisions.

Business Systems & Analytics

Hands on experience with SQL, Excel, CRM systems, reporting tools, and business analytics concepts to organize information, identify patterns, and support data informed decisions.

Business Systems & Analytics

Hands on experience with SQL, Excel, CRM systems, reporting tools, and business analytics concepts to organize information, identify patterns, and support data informed decisions.

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Experience

What I’ve Worked On

Combining audience growth, analytics, and business systems to build stronger communities and data driven marketing strategies.

30+

Campaigns & Events Supported

10+

Marketing & Growth Projects

2+

Years Audience Growth Experience

Interested in growth strategy, analytics, or audience development?

Let’s build smarter, data-driven solutions.

Interested in growth strategy, analytics, or audience development?

Let’s build smarter, data-driven solutions.

Interested in growth strategy, analytics, or audience development?

Let’s build smarter, data-driven solutions.