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Highschool Transcripts

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Resume

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University Transcripts

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LinkedIn

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Highschool Transcripts

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Resume

Github

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University Transcripts

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Hi, I'm Marcelo

Marketing and Information Systems student at Loyola University Chicago with experience in growth marketing, business analytics, audience development, CRM systems, and startup operations.

Through internships in media, fintech, and AI startups, I have contributed to audience growth, customer acquisition, market research, CRM management, and community engagement initiatives.

Interested in business analytics, growth strategy, and the intersection of marketing and technology.

MS Access

Excel

SQL

Python

R

Tableau

Portuguese

English

Spanish

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Information Systems Journey

My Information Systems journey focuses on how businesses use data, systems, and technology to improve decision-making. Through coursework and projects, I have built experience with SQL, Excel, relational databases, reporting systems, and analytics tools. I enjoy turning raw information into insights that improve strategy, efficiency, and customer outcomes.

Information Systems Journey

My Information Systems journey focuses on how businesses use data, systems, and technology to improve decision-making. Through coursework and projects, I have built experience with SQL, Excel, relational databases, reporting systems, and analytics tools. I enjoy turning raw information into insights that improve strategy, efficiency, and customer outcomes.

Information Systems Journey

My Information Systems journey focuses on how businesses use data, systems, and technology to improve decision-making. Through coursework and projects, I have built experience with SQL, Excel, relational databases, reporting systems, and analytics tools. I enjoy turning raw information into insights that improve strategy, efficiency, and customer outcomes.

Marketing Journey

My marketing experience combines coursework with real-world execution across startups, events, and community initiatives. I have worked on campaign performance analysis, audience acquisition, customer engagement, and community growth. This strengthened my interest in marketing analytics, growth strategy, and understanding how customer behavior drives business decisions.

Marketing Journey

My marketing experience combines coursework with real-world execution across startups, events, and community initiatives. I have worked on campaign performance analysis, audience acquisition, customer engagement, and community growth. This strengthened my interest in marketing analytics, growth strategy, and understanding how customer behavior drives business decisions.

Marketing Journey

My marketing experience combines coursework with real-world execution across startups, events, and community initiatives. I have worked on campaign performance analysis, audience acquisition, customer engagement, and community growth. This strengthened my interest in marketing analytics, growth strategy, and understanding how customer behavior drives business decisions.

Growth Marketing & Analytics

Expertise

Combining marketing, analytics, and business systems to build audience-focused growth strategies and data-driven solutions.

Growth Marketing

Data Analysis

CRM Systems

Audience Growth

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Audience Growth & Customer Acquisition

Built audience growth strategies through digital marketing, referral systems, community engagement, and performance analysis. Experienced in outreach, campaign optimization, and audience insights to improve acquisition and engagement.

Audience Growth & Customer Acquisition

Built audience growth strategies through digital marketing, referral systems, community engagement, and performance analysis. Experienced in outreach, campaign optimization, and audience insights to improve acquisition and engagement.

Audience Growth & Customer Acquisition

Built audience growth strategies through digital marketing, referral systems, community engagement, and performance analysis. Experienced in outreach, campaign optimization, and audience insights to improve acquisition and engagement.

Marketing Analytics & Insights

Analyzed campaign performance, engagement trends, audience behavior, and customer insights to improve decision-making and business outcomes. Focused on using data to understand what drives growth.

Marketing Analytics & Insights

Analyzed campaign performance, engagement trends, audience behavior, and customer insights to improve decision-making and business outcomes. Focused on using data to understand what drives growth.

Marketing Analytics & Insights

Analyzed campaign performance, engagement trends, audience behavior, and customer insights to improve decision-making and business outcomes. Focused on using data to understand what drives growth.

Community Growth

Built and scaled communities through audience engagement, trust-building, and relationship-driven growth. Experienced in creating stronger participation and retention by understanding audience behavior.

Community Growth

Built and scaled communities through audience engagement, trust-building, and relationship-driven growth. Experienced in creating stronger participation and retention by understanding audience behavior.

Community Growth

Built and scaled communities through audience engagement, trust-building, and relationship-driven growth. Experienced in creating stronger participation and retention by understanding audience behavior.

Business Systems & Analytics

Hands-on experience with SQL, Excel, CRM systems, reporting tools, and business analytics concepts to organize information, identify patterns, and support data-informed decisions.

Business Systems & Analytics

Hands-on experience with SQL, Excel, CRM systems, reporting tools, and business analytics concepts to organize information, identify patterns, and support data-informed decisions.

Business Systems & Analytics

Hands-on experience with SQL, Excel, CRM systems, reporting tools, and business analytics concepts to organize information, identify patterns, and support data-informed decisions.

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Experience

What I’ve Worked On

Combining audience growth, analytics, and business systems to build stronger communities and data-driven marketing strategies.

400K+

Organic Views Generated

200+

CRM Prospects Managed

$45,000+

Event Revenue Generated

Interested in growth strategy, analytics, or audience development?

Let’s build smarter, data-driven solutions.

Interested in growth strategy, analytics, or audience development?

Let’s build smarter, data-driven solutions.

Interested in growth strategy, analytics, or audience development?

Let’s build smarter, data-driven solutions.